Posts Tagged ‘Advantages’

The Advantages of Radio Advertising as an Offline Medium to Promote Your Online Business

February 16th, 2010
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Radio advertising is an innovative way to reach thousands, and sometimes millions of listeners. It is an art in and of itself and you face the challenge of having a limited time, it’s generally sold in slots of 15, 30, and 60 second duration, to get your message across to your audience. Therefore, the right things need to be said in order to create a lasting impression with your listeners.

An advertising guru once said: “the aim of radio advertising is to sell the sizzle not the bacon.” Also you have to place your ads at the same times that your target is more likely to be listening. If your customers are late night listeners then it wouldn’t make any sense to run your spots early in the morning. It is a great marketing tool for helping you promote your online business and is a very powerful medium.

It can be a very productive way for a company to use its advertising dollars if it’s done correctly. Radio advertising usually is more effective if it’s combined with some other form of advertising. For example, print or television ads run in conjunction with your radio campaign can be very effective. Radio advertising is invasive and persuasive and reaches a captive audience.

Another reason why radio may be advantageous is that your target may not be magazine readers or television watchers and this medium may be the only way to get their attention. Internet Marketers also need to realize that radio advertising is, in some cases, far less expensive than other forms of advertising.

Plus, with the popularity of Internet Radio sky rocketing this offers another audience to tap into and the list of benefits derived from radio is growing exponentially. Radio advertising is another way to get one’s online business or organization recognized both locally and nationally if that’s your goal. For those entities looking to reach as many people as possible, it is simply another convenient marketing solution.

Another major advantage of radio advertising is that it is inexpensive to produce ads and to place them. This allows small business owners the luxury of placing advertisements on more than one station in a given market. Direct response radio advertising is a very powerful way to grow your business profitably. According to John Blackledge analyst with JP Morgan, Internet radio advertising was estimated at $500 million in 2007.

Local radio advertising is limited to a specific and contained demographic area and is both considerably less costly to produce and can be narrowly tailored to the audiences of particular stations. Of all the traditional advertising media, radio advertising is the least avoided, according to Canadian media studies.

Offline methods have been shown to be very effective at driving traffic online. If increasing Web traffic is your goal, and why shouldn’t it be, then using traditional media outlets to increase traffic should be a part of your internet marketing strategy. Ultimately, you’ll need to weigh the pros and cons to decide whether radio advertising is right for your business.

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The Advantages Of Satellite Radio

February 4th, 2010
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One of the great advantages of satellite radio is the fact that the programs are not interrupted by commercials. This is because the provider’s income comes from listeners and not from advertisers. Satellite radio services offer around 70 programs of commercial fee music channels each and you have a great variety of choices, from mainstream rock, hip-hop and dance music to folk music, opera, blues and many more.

Another great thing about satellite radio is the absence of static. You can be driving from the West Coast to the East Coast in the United States of America and you will not get any static at all on the way. The satellite radio signal is digital, which means that you will get crystal-clear sound wherever you go.

Satellite radio tuners receive, along with the actual radio programs, an influx of metadata that consists of information regarding song title, artist, radio program and radio channel. This means that your satellite radio receiver will display all the necessary information about what you are listening to. For instance, if you hear a great song and you want to know which artist sings it, you just look at the receiver’s display.

All satellite radio programs are uncensored. This is one of the reasons why artists like Howard Stern chose to move their shows on satellite radio. You can also listen to your favorite hip-hop songs without the interruption of those annoying ‘beep’ sounds.

Satellite radio programs also offer information about local traffic and weather conditions. The information is very detailed especially for those who live in big cities. If there is a major national calamity and other terrestrial radio stations will not work, you can always count on getting accurate information from satellite radio program. You can also listen to satellite radio online on your computer.

If you still are not convinced on why you should pay money for something that you can get for free, think about how much time you have wasted listening to commercials and all kinds of other boring stuff on terrestrial radio programs. Traditional radio is not free, despite the popular belief. It is time-consuming and irritating because you have to listen to five minutes or more of commercials so that you can finally hear a song you like. The satellite radio subscriptions are very affordable and, for around 13 dollars per month, you get exactly the programs you want, which you can listen to wherever you are, at the best sound quality at http://www.reviews2.info.

Satellite radio is great for you especially if you travel a lot. If you are traveling across the United States of America, for example, you can listen to the channel or channels you want during your whole trip, without losing signal or getting static. If you have a traditional radio, you will have to keep changing channels every hundred miles, but if you are using satellite radio you do not have to do that because the geographically availability of programs is not a problem. Satellite radio subscribers will soon get the chance to watch video programs as well. Both Sirius and XM services have announced their intention of introducing in the near future a variety of video satellite channels that will have some of the great advantages that are currently available to satellite radio: commercial free programs, great quality of sound and vast geographical availability.

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College Radio on the Internet Offers More Advantages for Listeners

June 30th, 2009
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The future of radio is at stake. As we quickly move into the 21st Century, our consumers are changing their listening mediums and we must stay abreast of those listening needs and modes.

Traditional college radio broadcasts may be lost in translation if they cannot keep up with technological changes. Some radio broadcast owners are ignoring these trends, which may hurt their ratings if listeners increasingly move away from traditional college radio to college radio on the Internet. Still others perceive college radio on the Internet as a dead medium, however it can be revived if colleges continue to research listener audiences and trends.

Benefits of Having College Radio on the Internet

1. More formats are available than traditional FM college radio stations. Hundreds are available from jazz and blues to Broadway and opera, to Indie rock and adult alternative and many more.

2. Ability to listen while in multiple places such as home, work, college, library or wherever you have available broadband access.

3. With college radio on the Internet, there is no “dead air”. Some college and traditional radio stations have their last broadcast ending at midnight, and the next one starts between five and seven in the morning. However, utilizing college radio on the Internet and the growing demand from students and consumers, this has the potential to increase funding and the listening audience base.

4. Set and leave it on one station without having to remember station call letters or numbers. No longer do listeners have to remember where they heard their favorite tunes on the dial. Having a college radio on the Internet can be easily bookmarked in your Favorites’ list or even set as your homepage.

5. Colleges are able to increase their fan base among alumni and exchange students because with having college radio on the Internet, it can be accessed worldwide.

6. Many college radio stations on the Internet tout commercial-free listening or at least minimal interruptions. This is an important advantage for listeners who do not like all the interruptions between songs or song sets with station breaks and commercials which can last two minutes or longer.

7. Allows more opportunities for unsigned bands and musical talent to be heard on the radio. With additional opportunities for more format types, bands of all styles will have a medium in which to play their music for a specific audience. As with MySpace, unsigned or lesser known musicians and bands are trying to gain an audience base and frequently release a couple of their songs so members can upload them to their homepages. College radio on the Internet can increase that audience base by featuring the group or musician on its station and have listeners send their comments via email, blog, online poll or phone call.

8. Unlike a traditional radio station, college radio on the Internet enables listeners to skip a song. If the listener does not care for the song, he or she can merely select “skip” and move onto the next song. Only college radio on the Internet and satellite stations have this advantage.

There are many benefits to keeping college radio on the Internet. Although some college stations have abandoned this medium because it did not reap the rewards as quickly as was expected, now it has listeners’ ears and they have more invested interest with this medium.

The top online radio networks include Shoutcast, Radio@AOL, and MSN Music as reported by MeasureCast, a company which provides next day audience size and demographic reports for online media networks. Only the top college radio stations online have made the top 10 list, which include a few Ohio college radio station programs too.

The top college radio broadcasts include KALX, Berkeley, CA; WNYU, New York, NY; and KTRU, Houston, TX, which was reported by Radio-Locator.com. Furthermore, a notable Ohio college radio station has a list of eight college radio on the Internet stations that are broadcasted from various locations across the U.S., especially where a broadcasting school is located. Colleges and universities who have the ability and interest to support college radio on the Internet stations are able to employ its own students to undertake all tasks and responsibilities of running the online radio station. Student listeners create an instant audience base because their music interests vary and they are attracted by a variety of formats.

Because Internet based college radio stations can literally reach listeners from all corners of the world, we would think radio station owners would want to continue college radio on the Internet. Futhermore, college radio stations on the Internet, as well as traditional AM/FM formats, can run in tandem with one another without radio tower interference. However, many smaller universities and community colleges are not able to afford to keep such options on the Internet due to failing sponsorship, decreased student population, or fees required to both license music and the radio station.

Check with your local broadcasting school to find out if they continually accept students to become professional radio DJs. If you are interested in learning to become a radio DJ, video or audio producer, or in other radio and TV broadcast careers, then you will want a broadcasting school that is both credible and credentialed. Technology continues to grow and expand, so to keep up with the industry they should have the latest equipment for those wanting to learn how to become a radio DJ on a college radio station on the Internet and other radio broadcast careers.

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