Posts Tagged ‘Imaging’

How Radio Imaging Impacts The Public

September 14th, 2016

Radio imaging refers to the act of branding a radio station, and it is widely practiced by radio stations around the world. It makes it easier for radio listeners to identify with a radio station, and it helps the radio station achieve better positioning in the industry. It defines the concept of the radio station, and the kind of audience it is trying to reach out to.Radio imaging enables a radio station to present itself as a unique product within a radio network.

Before a radio station is set up, its owner has to decide the genre, theme, style, and mood of the station, as part of consumer packaging. The genre of the station can be anything ranging from sports to music. The type of niche created will define the kind of sports or music the radio station covers.A theme has to be created to make the station more identifiable to its audience because there may be other radio stations dealing with the same kind of genre.

It is important that the theme appeals to the target audience. With music stations, it could be “feel good music” or “soothing tunes”, and it should be accompanied by a tagline. The tagline enables listeners to judge whether a station will meet their listening needs. Also, a mood has to be created for the station, and this will reveal whether a station is funny or serious, laid back or intense, or comforting or confrontational. As part of radio imaging, most radio stations include signature filler pieces between programs, commercials, songs, and commentaries, usually lasting no more than 20 seconds. The type of filler pieces commonly used often include: intros, jingles, promos, liners, stingers, sweepers, and bumpers. These fillers create smoother transitions during broadcasting as well as enhance the image of the radio station.

To make radio imaging more successful, a radio station should employ people who possess exceptional voice talent. A distinct and captivating voice can immediately contribute to the unique personality of a station and listeners will become more attached to the voice as time goes by. Skilled voice over talent will give the appropriate tone and energy to create the right mood for the radio show, capturing the listeners interest. In fact, many radio listeners remain loyal to certain stations because they are regular listeners of a particular program hosted by a talented presenter. It’s for that reason that many top rated radio stations pay huge sums to get well known voices to work for them.Radio imaging is an important part of a radio station’s marketing efforts; it contributes greatly to its survival and success in the competitive radio industry. All the leading radio stations in the world have very elaborate strategies for radio imaging and even lesser-known stations are aware of the effectiveness of this great marketing tool.

Stephanie Ciccarelli is Chief Marketing Officer and co-founder of, the voice over marketplace. Specializing in public relations and copy writing, her presence and persona embody the brand.

Radio | Posted by Victoria Addington

Introduction To Radio Imaging

September 13th, 2016

If you are looking for a good company for your radio imaging project, there are plenty on the Internet to choose from, but they are not all the same. What can these companies do for you? A good one is going to have experience in doing trailers, liners, promos, stingers, bumpers and sweepers. You will also find that the best companies for radio imaging are going to be able to either fully produce your project or just provide a dry voice over. The easiest way to shop around and find out what all of your options are is to get online and do a search for companies. They do not have to be local, either; thanks to the Internet, you can search all over the world for the company you like for your voice talent.

For any radio format, these professionals have people available for a one time buyout, and they also should be available on retainer as well. The whole reason that people look for these radio imaging pros is to make their radio station reach audiences with a voice that stands out. Need a voice over or imaging done right away? Be sure that you look for a company with an immediate turnaround time with imaging that is powerful and exactly what youve been looking for. Youll be able to find the perfect female and/or male voice talent for your project, regardless of what it entails.

With websites of companies today, you should be able to attain high quality digital voice and audio production talent. The voice over hiring process will be simple when you are on a good website with plenty of information regarding every aspect of the process. You should be able to find the right voice talent for your particular project, and you also should be able to request an audition or rate quote right online. Not only that, but you should also receive a response within a few hours, if not a few days!

There are many radio imaging companies that have access to the very best voice talents, some of which may be award winning voices. They should always be offered at affordable rates, so when you find website that you are interested in, you need to make sure that the rates are competitive. You should be able to get information regarding completion times, friendly, fast and direct customer support, fast project completion times and also a guarantee that you are going to be satisfied with the voice talent they provide for your project. Your radio imaging needs should always be top priority with any company with which you choose to work.

To learn more about Radio imaging, please visit our website.

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Radio | Posted by Gertrude Brent
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