Posts Tagged ‘Marketing’

U Marketing U’s Law states that Murphy was an optimist!

July 28th, 2011
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U Marketing U’s Law states that Murphy was an optimist!

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I don’t mean to sound paranoid, it’s just that I’m paranoid. I have seen so many great marketing opportunities go south or sideways, I can’t count them. There are so many different ways your best laid marketing plans can go awry.

On Dec 10, 2005, the folks in the tiny Bavarian-themed village of Leavenworth, Washington discovered this in spades. After this communications fiasco, the lead story in the Seattle Times carried the headline: “Leavenworth left out in cold when state cautioned travelers”. Just before the major Thanksgiving holiday weekend, the disputed Governor of Washington, Christine Gregoire, warned all travelers to avoid the Cascade Mountains.

Ostensibly this was due to a rock slide and highway repairs on one of the two major routes over the mountains from metro Seattle to this charming town that relies almost totally on tourism. The governor’s warning scared away potential travelers on both routes. She neglected to mention that the alternative route was open, dry and clear.

The town was devastated by such bad news and media reports. Those who took the alternative route to Leavenworth had an easy drive and no problems, but most didn’t even try. Business were down 40 percent.

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One small business operator said: “It killed us. Christmas carries us for the next three to four months. We’re so dependent on the pass, it’s very scary for us.”

Another local business person stated: “We need to do little things, like impeaching the governor for what she said.”

The local chamber of commerce immediately rushed into action and spent ,000 on a print and radio campaign trying to counter the dire predictions of massive traffic jams due to the governor’s message about the highway.

Their ads said: “Fire! Rockslide! One week traffic backups! Earthquake! Hurricane! Blizzard! Avalanche! The passes are impassable! The sky is falling! There is no Santa Claus! Don’t believe everything you hear. The Bavarian village of Leavenworth is open for business!” This town has just 2,000 residents, but 500 businesses. Each year 1.5 million people visit the tourist town, 100,000 in December alone. This was not good news.

Thankfully the Chamber of Commerce was able to help with messages in some way, but each of those small businesses still had to survive for the rest of the year. Some didn’t make it.

When something like this happens, everything goes sideways. This is why it always helps to have a back up to the back up plan. You need to have a “plan B”. I like to have even a “plan C” too.

You never know when the environment in which you do business can get all mixed up and the wrong messages can be sent. You may not cause it; you likely won’t see it coming. Most often, you are blind-sided.

It can take weeks or months to correct bad impressions or change opinions that are formed on just one exposure to negative announcements. If this Governor had had intelligent aids who knew or at least thought in advance about what effect this strongly worded suggestion might have on those communities on the other side of the mountain range, she would have done things differently.

It can happen to you too. I know it seems like a lot of work. Until it happens…and you are faced without a back up plan of action to stem the tide or have to put your own finger in the dyke.

Take the time now. Do some “what if” brainstorming. Come up with some plans to activate just in case those events occur. You will save time, money and likely lessen any potential damage to your business from such occurrences. It’s worth the effort. What was that old cliché about an ounce of prevention?

http://umarketingu.com”>umarkeingu.com</a>-Helping
small to medium size business owners market their brick-and-mortar
businesses on the Internet, thus finding new local customers and
increasing thier sales and growing their businesses.


Article from articlesbase.com

At South Tacoma Honda , our long-standing customers know us a dependable source of new vehicles, like this Honda Civic EX2 Door Coupe , conveniently located in Tacoma, Washington . For the absolute best in service, selection, and value, please visit our website at www.southtacomahonda.com to learn more about this exceptional 2012 Honda Civic South Tacoma Honda 7802 South Tacoma Way Tacoma, WA 98409 We are open Mon-Fri: 9:00 AM – 8:00 PM Saturday: 9:00 AM – 6:00 PM Sunday: 10:00 AM – 6:00 PM 2012 Honda 2 Door Coupe EX2 Door Coupe Engine: L4, 1.8L; SOHC 16V; VVT Fuel: Gasoline Transmission: 5 Speed Manual Exterior Color: Blue Stock #: 507426 VIN: 2HGFG3A5XCH507426 Air Conditioning, AM/FM/CD, Anti-Lock Brakes, Bucket Seats, Center Console, Cloth Seats, Cruise Control, Drivers Info Center, Dual Air Bags, Front Disc Brakes, Intermittent Wipers, Pass Depowered Air, Power Brakes, Power Locks, Power Mirrors, Power Steering, Power Windows, Rear Defroster, Remote Keyless Entry, Side Impact Airbags, Steering Wheel Radio, Tilt/Telescope Steering, Traction Control
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Career in Sales and Marketing

July 10th, 2011
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FM Washington
by ekai

Career in Sales and Marketing

A Career in Marketing broadly means ensuring a product is ‘SOLD’ i.e. understanding the dynamics of the target audience and making decisions and formulating strategies to increase sale and brand value of a product.

The Prospect

Marketing in its broadest sense is getting people and products together. The opportunities in Sales and marketing are vast. However most organizations prefer their trainees to have sales experience before joining product management/ marketing.

The companies that recruit on campus are usually from industries such as:
FMCG (Fast Moving Consumer Goods): Procter and Gamble, Unilever, Glaxo-Smith Kline, Pepsi, Nestle, Johnson and Johnson, Marico, Heinz, etc.
Consumer Durables: BPL, Blowplast, Godrej and Boyce, Maruti Udyog Ltd, Whirlpool etc.

Also there is a huge demand for sales and marketing personnel from Market divisions in corporate houses, Market research firms, advertising agencies, industrial houses, consultancy firms, banks, financial institutions, government/non-government organisations offer employment scope to marketing professionals.

The Job

Marketing

1.)      Identifying target market of a product – working wit market researchers to understand the demographics and dynamics of the target market group.
2.)      Build the Marketing strategy of the product – pricing strategy, branding, advertisements, promotions, tie-ups, press releases etc.
3.)      Continuously keep track of changing trends and tastes of the consumer and conveying the same to the product development team
4.)      Liasioning with external agencies such as – advertising, market research, event management, public relations etc.
5.)      Tracking competitor movements and strategies for the their products

Sales

1.)        Sets sales targets for the products
2.)        Appoints distributors / retailers for the sale of its products
3.)        Works the market / field – ensures the retailers are pushing their products and are placing / promoting the product in a favorable manner in their shops / showrooms
4.)        Ensuring the product is readily available in the market and there is no shortage of supply
5.)        Acts as a point of control for the company – has direct interaction with the consumer and can therefore best understand their pulse or needs and issues.
6.)        Ensures retailers pay their dues on time
7.)        Translate the promotional schemes into reality
8.)        Ensure all sales targets are met.

Personality Traits

1.)      Creative & Innovative
2.)      Aptitude for hard work
3.)      Excellent communication / selling skills
4.)      Good Convincing powers
5.)      Good inter personal skills
6.)      Organised approach
7.)      Ability to work under stress & pressure

Salaries

1.)      Starting Salary – RS. 3-4 lacs per annum after a PG degree
2.)      Head Marketing / Sales – Rs 40 – 60 lacs per annum

Study Routes

1.)      After XII (any stream), graduation in any stream can be done
2.)      PG Degrees  – MBA Sales or any other marketing qualification.

Places to Study

Diplomas in Business Administration (MBA) in Marketing.

1.)      Indian Institute of Management Studies (IIM), Ahmedabad, Calcutta, Bangalore, Lucknow, Khozikhone,
2.)      FMS, New Delhi
3.)      XLRI, Jamshedpur
4.)      Jamnalal Bajaj (JBIMS), Mumbai
5.)      SP Jain, Mumbai
6.)      Narsee Monjee Institute of Management Studies, Mumbai
7.)      Symbiosis, Pune
8.)      XIM, Bhubhaneshwar
9.)      MDI, Gurgaon
10.)   IMT, Ghaziabad
11.)   IMI, New Delhi
12.)   IIFT, New Delhi

Colleges Overseas

Australia

1.)  Murdoch Business School, Murdoch University, Perth
2.) Carrick Institute of Education
3.) Sydney School of Business & Technology
4.) LeCordon Bleu International
5.) University of Western Australia’ s Business

UK

1.)   Regents Business School
2.)   Aston Business School
3.)   Henley Management School
4.)   Grafton College of Management Sciences
5.)   London College of Law and Management

USA
6.) Kellog School of Management
7.) Hult International Business School
8.) University of Tennesse
9.) Southern States University
10.) Manhattan Institute of Management
11.) University of Washington Business School.

Anir ban writes on behalf of Shiksha.com.Shiksha is a portal that connects education seeker with education provider.Shiksha provides information about Sales and Marketing and Colleges.


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I DO NOT CLAIM THE RIGHTS TO THIS SONG. Bruce Springsteen & The E Street Band – The E Street Shuffle [LIVE] This show was broadcast live on WGTB-FM, Washington, DC in 1974 Location: Gaston Hall, Georgetown University, Washington, District of Columbia Song Taken from the Live Bootleg, “Saint In The City”. Scintillating instrumental at the end of this tune by The E Street Band. Enjoy

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Marketing Online – Advantages For Small Business – Washington DC

March 6th, 2011
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Marketing Online – Advantages For Small Business – Washington DC

There are a lot of ways to advertise your business including radio, television, newspaper, and billboard. However, times have changed and business advertising techniques are constantly evolving. These days, the best way to advertise your business is online. One of the main reasons why it works is because almost everyone spends more time on the internet than they do looking at billboards, searching through the yellow pages, listening to the radio, etc. Another reason to advertise online is that it is much less expensive.

You will have to pay hundreds of dollars over the course of time if you are to ever reap any real results from placing advertisements in newspapers, the yellow pages, over the radio, and on television. Those types of advertisements might have brought you loads of success a decade ago, but they are not as popular now. With online marketing, you are much more up close and personal. You can target your demographic in a way that no other form of marketing can. You can send people personal emails and purchase advertising space. You can also create blogs and hire professionals to create websites for your business.

Perhaps one of the best ways to begin marketing online, particularly if you are a beginner, is to create a blog. Blogs are simple and free to create. All you need is a subject to write about (which in this case would be your business), and a reasonable amount of dedication to advertising your blog. To start, you will need to create an account with one of the popular blogging sites such as Blogger.com or WordPress.com. Next, select a layout. Steer clear of colorful layouts that seem unprofessional and take away from the subject at hand. A simple white layout should do just fine.

Once you have created your user account and selected your layout, it is time to add some fresh new content. To add content, you will simply create small blog posts that discuss what your business is, what it provides, contact information, pricing information, and basically everything else you would expect in a business if you were the customer. You might also want to include customer testimonials. Do not forget to upload a couple of images to spice up the look of your blog.

Before you add your content, come up with a few keyword phrases to include. Make sure that you do not overdo it with the keywords because the search engines will view it as spam and not display your content in the search results. Try to use two different keyword phrases per 100 words. Never use the same phrase more than once per 100 words.

In addition to creating a blog to market your business online, you will also need to market your blog. You can do so by submitting your blog to blog directories. Submit to as many blog directories as you can find. This may take some time, so plan on sitting down for at least two to three hours while submitting. Fortunately, as frustrating and time consuming as it may seem, it will pay off big time in the end.

Another thing to do to market your business online is to create articles that market your business, website, and blog, and then submit them to article directories. Do not forget to properly keyword your articles as well so that people can find them when searching for subjects relative to your business.

Just about anyone can become successful when using the internet to market their small business. It is easy to have confidence that this type of marketing is not going anywhere anytime soon. The internet is of the “New Age” and it is not expected to die out – ever. Internet popularity will only grow over the next couple of years, and with it, so will your business.

Dominant Approach Northern Virginia and


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Internet Radio ? the New Vehicle for your Marketing Message

January 25th, 2011
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Internet Radio ? the New Vehicle for your Marketing Message

Marketing professionals have always been extremely innovative in using various mediums and Internet marketing professionals are probably the most proactive group in this fraternity when it comes to employing some new medium to spread their message.

While Internet marketing has come of age with the recent social media marketing evolution and other aggressive variations like viral marketing; marketers are yet to discover the full potential of another extremely effective medium – Internet Radio.

Radio has been used as a marketing medium ever since its inception. However, with the advent of TV, Internet and various other ways of entertainment, traditional radio has lost its importance to some extent. Internet radio has been successful in bringing back the focus to this medium. As the number of Internet users is on the rise every passing day, so is the number of people who listen to Internet radio. This growing number of Internet radio listeners definitely provides a lucrative field for the marketers to push their message.

There are several Internet radio stations that are extremely professional and host quality shows. These radio stations have a good number of regular listeners. There are stations that are particularly dedicated to certain industries and these Internet radio stations can actually be a gold mine for marketers working in those specific niche.

There are several advantages of using Internet radio as your advertising medium, some of which can be as follows:

A relatively new medium used by lesser number of advertisers, so your message doesn’t get lost among another thousand advertisements.
Many Internet radio stations are specific to certain niche, so if you are advertising a product specific to that niche, you are actually hitting your target segment specifically.
You really don’t need to give an advertisement! You can simply be a guest at any of the talk radio shows on a popular Internet radio station and that would do wonders to promote your brand. Of course you need to know your stuff if you are considering this option.
When a user listens to an Internet radio station, he actually logs on to that website or clicks the “play” button to listen to it. More user involvement indicates more engaged users resulting in easier penetration of marketing message.
We come across more ads on visual media than on any audio medium – it is expected the attention share would be more in this case.
Internet radio carries with it the inherent nature of Internet – it is Global! You are not just advertising to your own city or town, Internet radio has the capacity to take your message to the world.

Some marketers have already started using the better-known Internet talk radio stations for advertising their products and services. However, this medium is still probably at its infancy with respect to commercialization. It is expected that the marketers will definitely make full use of its potential with the increase in popularity of the medium. Who knows, Internet radio might turn out to be the next big thing in the marketing field!

This article is written by Ray Smith, a marketing expert with years of experience in different industries and specialized knowledge on SEO and Internet marketing.
Internet Talk Radio


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Strategies For a Small Business – Marketing Online- Washington DC

January 7th, 2011
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Strategies For a Small Business – Marketing Online- Washington DC

Internet marketing has become the most popular kind of business for entrepreneurs to start. While it is true that many people do not succeed at making a living from home, there are numerous people who find themselves prospering on the Internet thanks to their marketing efforts. The whole point of Internet marketing is to attract consumers to the services and products you have to offer. This has been proven to be even more effective than that of successful brick and mortar shops, which would explain the complete explosion of online businesses nowadays.

Because of the fact that millions of people use the Internet on a daily basis, there are always sets of eyes looking to buy something from the comfort of their home or while on their iPod in the movie theater… you get the point. This means that you do not have to rely on people either having to go out of their way to visit your establishment or only visiting because your business happens to be on their route. Both of these predicaments can severely limit the amount of business you are able to drum up.

On the Internet you have access to millions of people at any given time and because your storefront is a website, it is just as convenient to visit as any other website found on the Internet. In other words, you do not have to wait for people to “walk by” in order to notice you. Instead, you can harness the power of the online world and bring visitors to your website day in and day out. The more visitors you get, the more buyers you get. This is exactly why Internet marketing is so important.

People will not even know that you exist if you do not market your website on the Internet. So doing business online consists of figuring out how to get people to notice you. This can be done in a number of ways some of which are free, and some that will require an amount of investment. Free marketing techniques include article marketing, SEO optimization, word of mouth, forum posting, and offline marketing. Some people like to mix free and paid methods of advertising to get the best results. Some paid marketing options include pay per click, online marketplace ads and affiliate marketing.

If you are interested in creating a full time income from home, consider educating yourself on the best methods of Internet marketing. You might find that it is fun, easy to do once you learn how, and can be extremely lucrative for you are your family. There are numerous ways to get started. You can create your own product, which can range from a digital eBook to a homemade candle, or you can sell a service if you specialize in a niche such as article writing or virtual assistance. The possibilities are endless if you want to expand your offline business on to the Internet.

Dominant Approach Northern Virginia and


Article from articlesbase.com

Brandi Carlile – Before it Breaks – 2-6-2009 – Mt Baker Theater – Bellingham, WA
Video Rating: 5 / 5

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Internet Radio – the New Vehicle for your Marketing Message

April 6th, 2010
No Comments »

Marketing professionals have always been extremely innovative in using various mediums and Internet marketing professionals are probably the most proactive group in this fraternity when it comes to employing some new medium to spread their message.

While Internet marketing has come of age with the recent social media marketing evolution and other aggressive variations like viral marketing; marketers are yet to discover the full potential of another extremely effective medium â?? Internet Radio.

Radio has been used as a marketing medium ever since its inception. However, with the advent of TV, Internet and various other ways of entertainment, traditional radio has lost its importance to some extent. Internet radio has been successful in bringing back the focus to this medium. As the number of Internet users is on the rise every passing day, so is the number of people who listen to Internet radio. This growing number of Internet radio listeners definitely provides a lucrative field for the marketers to push their message.

There are several Internet radio stations that are extremely professional and host quality shows. These radio stations have a good number of regular listeners. There are stations that are particularly dedicated to certain industries and these Internet radio stations can actually be a gold mine for marketers working in those specific niche.

There are several advantages of using Internet radio as your advertising medium, some of which can be as follows:

A relatively new medium used by lesser number of advertisers, so your message doesnâ??t get lost among another thousand advertisements.
Many Internet radio stations are specific to certain niche, so if you are advertising a product specific to that niche, you are actually hitting your target segment specifically.
You really donâ??t need to give an advertisement! You can simply be a guest at any of the talk radio shows on a popular Internet radio station and that would do wonders to promote your brand. Of course you need to know your stuff if you are considering this option.
When a user listens to an Internet radio station, he actually logs on to that website or clicks the â??playâ? button to listen to it. More user involvement indicates more engaged users resulting in easier penetration of marketing message.
We come across more ads on visual media than on any audio medium â?? it is expected the attention share would be more in this case.
Internet radio carries with it the inherent nature of Internet â?? it is Global! You are not just advertising to your own city or town, Internet radio has the capacity to take your message to the world.

Some marketers have already started using the better-known Internet talk radio stations for advertising their products and services. However, this medium is still probably at its infancy with respect to commercialization. It is expected that the marketers will definitely make full use of its potential with the increase in popularity of the medium. Who knows, Internet radio might turn out to be the next big thing in the marketing field!

This article is written by Ray Smith, a marketing expert with years of experience in different industries and specialized knowledge on SEO and Internet marketing.
Internet Talk Radio

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Searching For Seattle Washington Area Network Marketingnetwork Marketing

March 22nd, 2010
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http://Exfuze-Exfuse.com

If you’ve ever needed to start your own business you owe it to oneself to think about the Exfuze Opportunity. What’s Exfuze? It’s a nutritive drink that mixes 7 of the most requested and potent botanical extracts on the planet. Network Marketing Seattle WA can provide you with all that you need to start with this direct selling opportunity. Fill out the form on our site at Exfuze-Exfuse.com or call ( 877 ) 230-4107 to take the first step towards financial independence.

It’s exciting and enabling to join a movement that is promoting better health. Exfuze is preservative free and one hundred percent natural. It contains the following 7 botanical extracts : acai, fucoidan, goji berry, seabuckthorn, GAC fruit, noni fruit and mangosteen fruit. Additionally Exfuze contains pomegranate and aloe. These ingredients are loaded with anti-oxidants, amino acids, vitamins, omega oils and many other nutritive compounds. What may be more rewarding than promoting a mouth watering, healthy drink like Exfuze?

Network Marketing Seattle WA gives you many ways to make some money with Exfuze. To start you would buy Exfuze at wholesale and sell it to your clients at retail. This will permit you to build a loyal customer base who may get involved in being a member of your team. Building your team and diligently following the dependable system will indicate the way to achieving the financial independence you’ve often dreamed about. Once you have a gang of distributors in place you can start earning Fast Start Bonuses, Fast Start Matches, Team Commissions, Chairman’s Bonus and the Directors Check Match. You don’t need any specific abilities or lots of money to start. You must apply yourself and exploit the support and advice you’ll receive from the Exfuze community. You can find more information about this wonderful business system on our site Exfuze-Exfuse.com or by calling ( 877 ) 230-4107. Exfuze has business ventures in Seattle, WA or the surrounding areas that include the following postal codes : 98188, 98101, 98105, 98122, 98103, 98121, 98109, 98104, 98102 and 98125.

Here at Network Marketing Seattle WA we recognize the undeniable fact that our field distributors are our most critical asset. We need you to succeed and we’d like to show you how it’s possible to get started on a bright new future! Use our dependable system and see for yourself. Call us today at ( 877 ) 230-4107. Take that initial step towards living your dreams!

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A New Marketing Communications Firm Launches in the Washington D.C. Area That Focuses on the Small Business and Non-Profit Sectors

March 17th, 2010
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With the American economy stuck in a slump and unemployment hovering around 10%, small businesses are finding it hard to keep their heads above water by solely relying on traditional means of marketing. With consumers and businesses spending less money today, small business and non-profits know it is crucial to fully monetize targeted sales and marketing campaigns.

Conversion Pipeline is the brainchild of sales and marketing veteran, Michael Delpierre. Mr. Delpierre has led numerous sales and marketing teams that understood the importance of raising brand awareness and driving top line revenue. Headquartered in the Washington D.C. metropolitan area, Conversion Pipeline focuses on providing the highest return on investment (ROI) marketing and communication services to small businesses and non-profits that have been the hardest hit by the economic downturn.

Conversion Pipeline draws its name from combining sales and marketing terminologies; “sales pipeline” and “customer conversions”. For the business executive, a sales pipeline is the foundation for their existence and revenue growth. On the marketing side, a marketing manager must achieve the highest possible online and offline conversion rates as a way to increase sales team leads.

Mr. Delpierre stated, “I think it’s important to let our customers know we understand both sides of the coin, and in order to maximize returns for our customers we must understand all dynamics unique to them. We not only have to understand their business, we have to analyze, recommend, and implement custom strategies that achieve high conversion rates…while generating new, quality leads for their sales pipeline”.

The non-profit sector also needs ways to increase donor dollars, especially during times when most donors are cutting back spending in fear of potential unemployment. Marketing in these hard times is paramount, and non-profits that fail to market effectively will lose their donor funds to competing foundations.

Mr. Delpierre and his team have worked with non-profits for years and have perfected strategies that yield higher returns from their marketing budget. According to Mr. Delpierre, “non-profit marketing is something most marketing companies can do. However, effective non-profit marketing is an art form mastered by very few, as a lot of marketers truly do not understand the mission of their foundation”. Conversion Pipeline takes great pride in helping our non-profit customers achieve their fund raising goals.

About Conversion Pipeline

Conversion Pipeline is a strategic marketing communications company focused on the small business and non-profit sectors. Conversion Pipeline offers a variety of custom-tailored marketing, communications, branding, social media, and revenue generating strategies aimed at elevating brand awareness while increasing the revenue pipeline. For more information please visit www.conversionpipeline.com.

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Bottled Water And Bottled Water Delivery In Washington, D.C. And Northern Virginia: A Marketing Phenomenon

March 14th, 2010
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Bottled water and bottled water delivery has grown in popularity in the Washington, D.C. metropolitan area in recent years.

This popularity is due to a number of factors like poor municipal water quality and a growing awareness of the role of good health in modern living. In addition there are a small number of high quality water suppliers who have adjusted their product and service offering to the unique needs of the marketplace.

But marketing has come under attack by municipal water suppliers and other groups who have a vested interest in supplying lower grade municipal water. Claims are made that bottled water is unregulated (not true for bottled water companies that engage in interstate commerce) or that bottled water is often nothing more than repackaged bottled water (partially true for even some large bottled water suppliers). Criticism is also levied against spring water in bottles because of contaminated spring water due to industrial and organic pollution.

These critical statements about the use and misuse of bottled water marketing however are superficial and do not examine the real role of proper bottled water marketing. In essence marketing is nothing more that identifying and segmenting consumers with shared desires and needs and preparing strategies to meet those shared desires. Done right, marketing is more than spin, hype or puffing and true marketing benefits all involved.

Proper marketing of bottled water products must, at a minimum address the following needs in the market place.

? Water quality – Since municipal water is terrible in both level of contaminants and odor and taste, bottled water suppliers must produce contamination free water that tastes good. Purified water based on a distillation/oxygenation process is considered by many experts to be the highest quality best tasting water on the market today. The water is 99.9% pure and, because of the addition of oxygen, it has a fresh, light taste.

? Product features – Customers in the market are interested in product features that make the product safe and easy to use. Features such as spill proof caps, carrying handles and bottles made of safe materials are required to be successful in the Washington, D.C. and Northern Virginia market.

? Quality customer service – Many large suppliers in the market give only lip service to the customer service needs of the customers and respond slowly or not at all to customer requests and complaints. However, there are good companies with a culture of customer satisfaction that meets the needs of the market place.

? Supplier integrity – Some suppliers in the market offer low loss leader pricing coupled with a long term contract and penalties for cancellation. At best this unfair to the consumer and at worst this practice is unethical. Consumers are urged to choose a water supplier with fair prices and without hidden charges.

?Community support- Look for a company that includes giving back to the community as part of its culture. Many companies are interested in selling products only to the community and do not support community events or charities. Some suppliers, however, participate in supporting the Washington and Northern Virginia community events as a matter pf policy.

Washington D.C. and Northern Virginia represent vibrant, growing communities that are health and family oriented. Pure water is a part of this lifestyle. If you are choosing a water supplier, pick one that markets honestly and fairly and meets your needs.

Marcus Stout is President of Element H2O. For more information about bottled water, private label bottled water and bottled water delivery go to www.elementh2o.com

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Washington DC Internet Marketing

March 2nd, 2010
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Traditional Marketing vs Online Marketing and SEO, Is Your Washington DC Business Competitive on the Web?

Census Shows Once and for All Beyond a Shadow of a Doubt as to What the Favorite Method Is!

The internet revolution has truly revised how business is managed all over the world. The business world is enchanted by the powers and the prospects the World Wide Web offers. Online marketing through the internet has become the best channel of enlarging consumer understanding of their products and services of a considerable figure for companies the world over. Traditional media marketing done through TV, cinema and magazine channels has received a back seat to online marketing. Census on recent trends suggest a paradigm shift in the choices of business directors, marketing managers and executive assistants to use online marketing as their top marketing method. However, there are a few disbelievers who doubt the dominance the internet controls for online marketing and a dispute rages over the question of which is more effective and which approach offers faster and more effective results. My education, wisdom and participation as an expert involved in online marketing strategies for quite a significant number of years allows me to testify the superiority of online marketing over Traditional media marketing. I will show some evidence to back up my selection for online marketing, not as a proof of my knowledge and business intelligence but to present an unbiased point of view for the sake of the readers.

- According to one present-day survey done by a accepted and honored research organization, about 84% of the US population own computers and have access to the internet. About 40% of the world community has access to the internet. These estimates are likely to increase in numbers quickly. This verifies the thrust and dominance of online marketing.

- The internet is the fancied medium at the workplace and the preferred at home to the majority of the US community too. Americans spend 14 hours per week watching television and 20 hours per week online. (Google Survey) Nothing can depict better the imaginable magnitude of online marketing.

- The common consumer is more aware than ever before. He or she is greatly aware about products and services that they think to acquire. The average consumer does not wait for the marketing companies to reach out to them and instead pursue their choices based on information found on the internet. ( Wikipedia )

- 11 research firms anticipated that online marketing will grow at the rate of 12 to 20 percent in the year 2009 (eMarketer).

- A study done in May 2008 exposed that 72% of marketers said their online marketing resources will increase or remain the same even during recession (Forrester Research).

- Online marketing is one of the “recession proof corners” (New York Times).

Now that the power and scope of online marketing has been established, let me move on to describe how online marketing ranks over Traditional media marketing in many ways. There are three meaningful elements that make online marketing a more intelligent choice when it comes to cutting costs and increasing earnings. They are cost, proof of reach and conversion rate.

Given that all businesses are in business to earn more profits, the price involved in composing/executing traditional television and print media marketing campaigns does not make any sense at all in terms of returns on investment when considered against the benefits of putting in place online marketing strategies. To start an online marketing program, one step someone has to do is establish a website with content that is enriched with descriptive words that draw prospective consumer visits to your website at a far less cost than running excessive traditional media campaigns. More visitors results in more business. It is the job of the Search Engine Optimization (SEO) /online marketing /Lead Generation/ Web design companies to furnish your website with all of the things required to bring more visitors to it. Proper online marketing strategists know the importance of competition analysis, keyword research, and content creation that will be immediately visible to the algorithmic combinations of today’s search engines. The education of how to attract potential customers to reach your web site comes with years of education and market research. If your company already has a website and you still do not find the needed amount of potential customers purchasing from your site, a good SEO/Online marketing/Lead Generation company will do an evaluation to your website to prescribe any corrections needed.

Another element is the genuine magnitude of a marketing campaign. In conventional media marketing, a business owner will not have any idea of how many unrealized customers he or she is actually reaching. For example, if there are about 40,000 readers of a particular magazine or newspaper, how will owners track how many percent of the actual readers have noticed your advertising promo? The truth is that there is no way of knowing those statistics. In online advertising, powerful web analytics processes instituted on your site track the visitors to your website that enables you to calculate exact conversion figures and make applicable corrections in the content on your site or strategy in your marketing to boost sales. You will know exactly where the problem lies and where to target your adjustments.

The third factor is actually converting these visitors and traffic into sales. The main differences between traditional media marketing and online marketing is the methods in which customers decide to purchase. In the former, a campaign is addressed to a broad audience, looking for possible customers while in online marketing it is the consumer who is coming to you, already looking to purchase. He or she already knows what he or she is interesting in and thus makes it very easy to convert this traffic into a sale.

Some good Washington DC Internet Marketing/SEO/and Web Development companies are highly educated in the way a possible consumer searches and makes purchases on the web. In this always changing industry, it is critical to find an seo and lead generation using a solid foundation of most advanced procedures in the Internet Marketing and Lead Generation arena. There are many people on the internet who’s only education of internet marketing is as a hobby, and they then in turn attempt to turn this hobby into a “businesses”. It is vital to hire a team of marketers that are college educated in these tactics and can conduct them to your business and help you overcome your competitors. They may cost a bit more money, but at the end they harvest much more value than other SEO companies with much less headache. In this global economy, this is war. You need to approach your business marketing as though your life depends on it, because in some cases it does. One company in mind is a company named The Dominant Approach the most advanced Washington DC Internet Marketing company handling clients worldwide. They are bringing the most cutting edge techniques I’ve seen into this business and can help you to completely overcome your competitors. Their education and expertise helps your company in constituting the needed refinements to your web site and to your online presence as a whole to aid in generating more traffic, more leads, and thereby more business.

Internet marketing is still a thriving industry even during these hard economic times. In addition to the facts above, this should convince even the most die hard skeptic. The intelligent marketing managers and business owners are taking action now, because it is their survival that may be on the line and a professional online marketing company can be worth their weight in gold.

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