Posts Tagged ‘Marketing’

Marketing Your Music and Band

August 11th, 2016

The principles of marketing a band and getting to the point of making actual money from shows don’t really differ that much from running a business. Just so happens that this business is music.

An old saying goes something like “build it and they will come”. You can tell it’s an old saying because in today’s world it should read “build it, MARKET IT… and they will come”. Don’t believe me? How many super talented people have you come across that made incredible music in their basement that never made it out of their house. It’s like they’re waiting for somebody to knock on their door and say “I was just passing through the neighborhood with a briefcase full of money and wanted to see if you have a great song available”. It’s not going to happen. However there are things you can do to get your music/band marketed and we will be discussing this in the following article.

Let’s first establish what we’re looking to do. We need to promote the band while at the same time making some money or at least not losing too much on the marketing costs, all this while making sure that our efforts will be rewarded in spades if done right.

Traditional Marketing

Under this “umbrella” we have stuff like t-shirts, buttons, stickers and any other solid tangible good that represents the band/artist. Obviously CDs enter the picture and so do DVDs. With the advent of Zazzle and other similar services you can sell your merchandise without ever seeing it or stocking it. You simply create your design online and when it sells they will print your design onto the shirt and ship it out. The quality is very good, but as with anything that helps make your life a bit easier, it takes from your profits.

These things earn you back money while promoting your music/band. After all, some guy dressed with your t-shirt is like having a walking billboard. Try to keep in mind these simple rules as you design your products:

1. Easy to read, clear and relatively big logo. If you’re a fan of twisted letters and squiggly lines you would do well to stay away from that. It doesn’t mean that your design has to be bland and boring, but stay away from stuff that you need to spend time and effort to discern. If you’ve ever seen a shirt for a black metal band you’ll know what I’m talking about. You want people to be able to read your name fast and easy. Same goes for logos. McDonalds has the yellow arches. Adidas, Nike and Mercedes are well known for their logos. Notice the logos are based on simple forms/graphics.

2. Put your contact info on just about anything. The more contact details the better. A phone nr is really great and so is an e-mail address. I know some things, like t-shirts for example, do not lend themselves easily to this end, but there’s no reason in the world why the webpage cannot be present on absolutely everything.

3. Entice people to give you their e-mail address in any way shape or form possible so that you can start to build your e-mail list.

Non-Traditional

Here are some ideas for non-traditional marketing that will give you the most bang for your buck.

1. Postcards. Before you run out and do these yourself try and see if you can get a sponsorship to pay for the cards. Here’s how it works: Find a business that is somehow tied into the scene you’re trying to reach. If, for example, you’re a rock band and even pop, a tattoo parlor or a trendy clothing shop might do the trick. You can get 5 thousand cards made for about 200 bucks. Pitch the idea as 5 thousand cards distributed as promo at your show for $ 200, with your band on one side and their business on the other. Don’t say stuff like you’re offering the back of the card, because in all reality the card has NO back, it has two faces. They get 5,000 cards printed and distributed to people that are in their market and you get your card FREE! Works out for everybody.

2. If you know other gigging bands or artists putting out albums then work together and place small footers on each other’s posters. Your poster will feature a small footer with gigs/releases of five other artists let’s say… Each of those artists will in turn feature a small footer of your release/gig on their poster. You reach 5 times more people on average without any extra expense.

3. Sponsorships may be a bit hard to come by until you get a footing in your market. Sponsors look for bands/artists with a following. However, if you’ve started to build a following then you can definitely try to approach companies for a sponsorship. Offer space on all your promotional materials as well as advertising for the sponsor at your gigs.

Hopefully this has given you ideas about how to market your band. Remember that persistence pays off, so get to it.

With experience from playing in bands to producing underground music and managing artists, Stan Oldman has always been thoroughly involved in the music business. The current nyc band he manages is RED i CLAN.

Music | Posted by

Effective Marketing Tips For Jazz Club Bands

April 27th, 2016

Jazz club bands was said to have originated from African-American and African-Creole self-taught musicians who performed at lavish funerals in New Orleans. Marching band instruments made of brass and reed became the standard instruments used in jazz. These small bands eventually travelled throughout the Deep South before playing in vaudeville shows in Western and Northern Cities. From here, the music of jazz bands evolved into the big band style from 1930s to the 1940s, be-bop style of the 1940s, Latin jazz fusions from the 1950s to the 1960s, and jazz-rock fusions of the 1970s to the 1980s. Today modern jazz club band music has further evolved into fusions with modern forms of funk, alternative rock, and hip-hop.

Promotion for up-and-coming jazz bands can be challenging due to competition with other established and popular bands. These bands may also have very limited resources at these beginning stages. One inexpensive but directly effective way for new jazz club bands to promote themselves is the use of printed marketing materials. Examples of these marketing materials include:

Flyers – Flyers can be a quick and easy way to gain publicity for a new, local jazz band. Portraits shots or a graphic symbol of the band can be used as the subjects of the flyers. They can include essential information such as band name, contact information, and other links to band websites or blogs. They can also include a list of regular performance venues, upcoming events, and tours. Bulk orders of flyers can be printed using the services of convenient online printing companies.

Postcards – Postcards can be a creative tool for marketing a new jazz band. Postcards have always been associated with art and can serve as popular promotional materials. They can also serve as free gifts to loyal fans, sponsors, promoters, and club owners. Portrait shots of the band or any symbolic photo can be printed on them. Online printing services offer wholesale orders of postcards at very reasonable and discount prices of up to 30 percent.

Posters – Posters are popular tools for marketing a new jazz band. Posters can feature the band’s image or promotional information on upcoming club performances. Club owners and promoters can print poster campaigns to announce special performances of new bands and other promos for their club. Online poster printing companies can print posters in small quantities using digital printers and large quantities using offset printers at discounted prices.

For more resource information on print posters and print poster, visit http://www.DigitalRoom.com

More Washington Bands Articles

Music | Posted by Gertrude Brent

Social Media & Digital Marketing: Blunt also to the Point

December 25th, 2014

Social Media & Digital advertising: Blunt and also to the purpose
Event on 2015-01-10 10:00:00
Social Media & Digital Marketing: Blunt and to the Point

16 January – 17 January
2 Sessions Learn More About this workshop

at Strayer University: Washington Campus
1133 15th St NW
Washington, United States

Washington | Posted by admin

Website Marketing – An Addiction

October 5th, 2014

we admit to being hooked on the things I do. looking straight back, it’s been going on for over 10 years. My blogs and internet sites are my infants. We tweak, blog, write and discover ways to squeeze some money out of them. AdSense, affiliate marketing online – any. The top excitement is seeing the funds to arrive. Some sites we possess surprise me with good earnings, other people that we thought would excel stay there gathering cyberdust.

I’ve tried dozens of schemes. Most have actually failed me, others struggled to obtain a bit and then became either overused or just simple didn’t work anymore. I have purchased in to the experts, purchased manuals, books and systems. Looking right back i’ve most likely spent a couple of thousand in guru material. But that’s a minor investment in comparison to what I have learned to accomplish, and much more importantly – just what to not do. I invested much time writing personal domain/sites management software. Just just how i would like it. Works like a charm, saves me a lot of time now. Overall my small company is lucrative. In every organizations you need to invest some funds and take some losings to get to that which works available.

Web sites are my drug. The earnings is my euphoria. When in a blue moon I take the time off, but I have withdrawal aches. Regardless if web sites operate themselves I can’t help it. Technically i possibly could avoid for months without harming any earnings. But I can’t.

Just what does that mean? Simply – I have found my niche. Might work. I’ve been doing this for over decade together with need certainly to “work” the web hasn’t used down somewhat. I would have thought it will be boring right now, however it is stronger than ever. Just what motivates me? The income without a doubt, but in all honesty – I happened to be dreaming about much more after several years of working it.

No, what motivates me personally is the battle. The task. The necessity to win. To figure out what realy works. I’ll just take the losers, provided that I get some good champions. And I have actually that. It’s like gambling i suppose exactly that I have full control over the outcome. I simply have to outsmart the device….

My online marketing earnings will pay lease and much more. Hour for hour I probably work significantly more than people. So it’s disappointing to see the income maybe not being what it must be. What have always been We missing? Something i actually do observe that things work today, maybe not the next day. Like, many years ago simple content internet sites worked like no bodies business with AdSense. Not so anymore. Internet sites must be fairly unique for Google to index them. I still possess some content just, static internet sites and for their age they still produce.

Setting up new internet sites with just old content – no good more. Now a days you will need web sites with fresh, up-to-date and unique content. Like blogs you compose to yourself. Sure, you learn about auto-blogging. We arranged 6 internet sites a year ago, I feed all of them with plr articles and rss feeds – and email address details are dismal. The very best one makes about $ 10 30 days. Ok, therefore if I’d 100 of them I’d make $ 1,000 a month. We get that.

I do believe there’s a middle road to take. Certain, concur with the auto-blogging thing. But we understand since pretty well the only thing that actually works is great old composing your very own stuff. And I find it refreshing to create content which 100% mine. We understand obviously that now my content gets distributed to many individuals, but that’s ok. I was the first ever to put it to use.

Important thing, to make cash you nonetheless still need to pay some time some money. There’s nothing free. But – if you’re addicted to it – it’s not work.

Ingvar gets near to “the golden age”. He writes about entrepreneurship
after your retirement.

http://www.retiremententrepreneurs.com/

In 2011 i am 60. Unbeliavable. I will be “semi retired”. Whatever meaning, no regular paycheck I guess. No 8-5. No commuting. No boss, except my customers, mind you. I adore what I do. We can’t see myself NOT working. I don’t even phone it work, it’s plenty section of my life. But we, like the majority of people my age am thinking of once I can’t work, or i must say i get fed up with everything.

Vicoden: side effects and remedies

Feeds | Posted by admin

2014 Sports Events Marketing Experience (SEME)

January 30th, 2014

2014 Sports Events Marketing Experience (SEME)
Event on 2014-03-28 09:00:00

Who-What-When-Where:

  • What: The Sports, Events, Marketing Experience (SEME)
  • When: Friday/Saturday, March 28-29, 2014
  • Where: Nationals Park, Washington, D.C.
  • Email: seme2004@gmail.com
  • Web: www.seme-now.com

*** This event SOLD OUT the last 6 years – please make early registration arrangements for groups or individuals looking to attend ***

at Nationals Park
1500 South Capitol Street SE
Washington, United States

Washington | Posted by admin

Intensive Workshop: Creating a Successful Social Media Marketing Campaign

December 15th, 2013

Intensive Workshop: Creating a Successful Social Media Marketing Campaign
Event on 2014-03-29 09:00:00

Need a plan to tackle social media in-house?

Want to get in front of your target audience using the right tools and strategy?From Lisa McTigue:

For over 10 years, I've created social media campaigns of all sizes across many different platforms. As a social media pioneer, I've helped launch entertainment programs with innovative internet campaigns and content for companies like MSN.com, Bud.tv, and XBOX.

In 2010, I walked away from "big business" to teach medium and small businesses how they can use "big company" social marketing strategies to increase awareness and improve sales.

That same year, a client came to me and said, "Lisa, I just lost a ,000 grant because I don't have social media." Using my method and overcoming her fears, she now has over 50,000 active followers and over 1 million impressions a week on Twitter. She just applied for a ,000 grant. Guess what the first two questions were after the personal information section. "What social media platforms are you on?" and "How many people do you reach?" 

If you'd like to increase your social followers and learn how to convert them into real, active followers and customers, this is the workshop you can't afford to miss!

Sincerely,

Lisa

Who is Lisa McTigue?

Lisa McTigue, the nomadic social media expert, was born on Florida’s Space Coast, bounced back and forth between New York and Florida before her family settled in the Caribbean when she was nine. After attending college in Orlando, she moved to Los Angeles in 2000. She currently calls Florida her home base, but she often modifies a quote by Marvin Gaye, “Where every I lay my backpack. That’s home.”

She is an eHow expert, social media pioneer, author, speaker, and co-founder of Social Calendar by TheWebu.com. In 2010, she shifted her marketing focus to help medium and small businesses recapture customers from "big business" by developing and extending their digital brand identity.

Featured in: Entreprenuer Magazine, AmericanExpress Open Forum, The New York Times, The Washington Post, The Huffington Post, and NPR.

Contributing Author to "LinkedIn for Business" and "Social Media Marketing: Write Up Your Tweet" (Mithra Publishing UK), and Featured Expert in "The Message of You: Turn Your Life Story into a Money-Making Speaking Career" by Judy Carter (St. Martins Press, 2013).

McTigue studied Entrepreneurship and Marketing through the MIT Sloan School of Management OCW Project and received her B.A. from the University of Central Florida.Who is this Workshop for?

  • Business Owners
  • Marketing Directors
  • Social Media Managers

What You Will Learn?

  • Which Social Media Channels are Best for your Company
  • The Truth About Social Media
  • Optimizing Your Social Networks
  • Discovering Your Brand Voice
  • How to Become a Thought Leader and Expert
  • Discovering Content Marketing
  • How Engage Your Customers
  • Creating a Strategy that Works for Your Business
  • How to Make Time for Social Media Marketing
  • Convert Fans into Customers*

Schedule
Day 1 (9:00am – 5:00pm)

  • Which Social Media Channels are Best for your Company
  • The Truth About Social Media
  • Optimizing Your Social Networks
  • Discovering Your Brand Voice
  • How to Become a Thought Leader and Expert

Day 2 (9:00am – 5:00pm)

  • Discovering Content Marketing
  • How Engage Your Customers
  • Creating a Strategy that Works for Your Business
  • How to Make Time for Social Media Marketing

Online Course

  • Convert Fans into Customers*

Registration
Attendee: Access to Full In-Person Workshop
VIP: Access to Full In-Person Workshop, plus access to the Convert Fans into Customers online course, and two one-hour consultations sessions (a 0 value).
Early Bird Discount Ends 2 Weeks Prior to Workshop!
Group of 10 or more can register for 0 up to a week prior to the event and save over 0.

at Philadelphia
600 Arch St.
Philadelphia, United States

Washington | Posted by admin

Intensive Workshop: Creating a Successful Social Media Marketing Campaign

December 14th, 2013

Intensive Workshop: Creating a Successful Social Media Marketing Campaign
Event on 2014-02-15 09:00:00

Need a plan to tackle social media in-house?

Want to get in front of your target audience using the right tools and strategy?From Lisa McTigue:

For over 10 years, I've created social media campaigns of all sizes across many different platforms. As a social media pioneer, I've helped launch entertainment programs with innovative internet campaigns and content for companies like MSN.com, Bud.tv, and XBOX.

In 2010, I walked away from "big business" to teach medium and small businesses how they can use "big company" social marketing strategies to increase awareness and improve sales.

That same year, a client came to me and said, "Lisa, I just lost a ,000 grant because I don't have social media." Using my method and overcoming her fears, she now has over 50,000 active followers and over 1 million impressions a week on Twitter. She just applied for a ,000 grant. Guess what the first two questions were after the personal information section. "What social media platforms are you on?" and "How many people do you reach?" 

If you'd like to increase your social followers and learn how to convert them into real, active followers and customers, this is the workshop you can't afford to miss!

Sincerely,

Lisa

Who is Lisa McTigue?

Lisa McTigue, the nomadic social media expert, was born on Florida’s Space Coast, bounced back and forth between New York and Florida before her family settled in the Caribbean when she was nine. After attending college in Orlando, she moved to Los Angeles in 2000. She currently calls Florida her home base, but she often modifies a quote by Marvin Gaye, “Where every I lay my backpack. That’s home.”

She is an eHow expert, social media pioneer, author, speaker, and co-founder of Social Calendar by TheWebu.com. In 2010, she shifted her marketing focus to help medium and small businesses recapture customers from "big business" by developing and extending their digital brand identity.

Featured in: Entreprenuer Magazine, AmericanExpress Open Forum, The New York Times, The Washington Post, The Huffington Post, and NPR.

Contributing Author to "LinkedIn for Business" and "Social Media Marketing: Write Up Your Tweet" (Mithra Publishing UK), and Featured Expert in "The Message of You: Turn Your Life Story into a Money-Making Speaking Career" by Judy Carter (St. Martins Press, 2013).

McTigue studied Entrepreneurship and Marketing through the MIT Sloan School of Management OCW Project and received her B.A. from the University of Central Florida.Who is this Workshop for?

  • Business Owners
  • Marketing Directors
  • Social Media Managers

What You Will Learn?

  • Which Social Media Channels are Best for your Company
  • The Truth About Social Media
  • Optimizing Your Social Networks
  • Discovering Your Brand Voice
  • How to Become a Thought Leader and Expert
  • Discovering Content Marketing
  • How Engage Your Customers
  • Creating a Strategy that Works for Your Business
  • How to Make Time for Social Media Marketing
  • Convert Fans into Customers*

Schedule
Day 1 (9:00am – 5:00pm)

  • Which Social Media Channels are Best for your Company
  • The Truth About Social Media
  • Optimizing Your Social Networks
  • Discovering Your Brand Voice
  • How to Become a Thought Leader and Expert

Day 2 (9:00am – 5:00pm)

  • Discovering Content Marketing
  • How Engage Your Customers
  • Creating a Strategy that Works for Your Business
  • How to Make Time for Social Media Marketing

Online Course

  • Convert Fans into Customers*

Registration
Attendee: Access to Full In-Person Workshop
VIP: Access to Full In-Person Workshop, plus access to the Convert Fans into Customers online course, and two one-hour consultations sessions (a 0 value).
Early Bird Discount Ends 2 Weeks Prior to Workshop!
Group of 10 or more can register for 0 up to a week prior to the event and save over 0.

at Nashville
123 2nd ave N
Nashville, United States

Washington | Posted by admin

Online Video Marketing and Video Blogging | Easy Online Video Marketing Tips

October 1st, 2013

Online Video Marketing and Video Blogging | Easy Online Video Marketing Tips

Free Training – Learn How To Market With Online Video: http://www.EasyOnlineVideoTips.com/OnlineVideoMarketing In this video, I talk about how marketing with…

How To Make Your Videos Look More Professional - Like Apple Does!

http://RapidVideoBlogging.com Ever wonder how Apple create those amazing videos for their products? Those videos where they have that nice white as snow back…


VLoggers

Feeds | Posted by admin

Search Snippets #7: Careers in Search Marketing

June 12th, 2013

Search Snippets #7: Careers in Search Marketing
Event on 2013-06-26 18:00:00

MnSearch brings you Careers in Search for the next Search Snippets event on June 26, 2013. The future for search marketers looks bright as businesses increase spend on SEO and paid search. Search engine marketing is a rapidly-changing field, and it’s not always easy to find credible career resources and advice. SEMPO's State of Search Marketing Report found that finding and hiring search marketing talent is a growing challenge.

You'll learn:

  • How to land a career in search
  • How to advance an existing career in search

 Ward Tongen moderate a mixed panel of in-house and agency hiring managers and search recruiters to answer questions ranging from where to work, which skills to invest in, and how best to advance your career. The event will once again be held at the Day Block Event Center in Minneapolis thanks to our generous venue sponsor Internet Exposure.

Event Details

  • Date: Wednesday, June 26th, 2013
  • Time: 6pm-8pm (6pm networking, 6:30pm presentations and discussion, 7:30 networking)
  • Location: Day Block Event Center, 1103 Washington Ave S, Minneapolis, MN 55415
  • (2nd floor) www.receptionhallminneapolis.com
  • Included: Food, beverages, knowledge, networking and good-times for all
  • Cost for Members: Free for member pre-registration, at-the-door
  • Cost for General Admission:  pre-registration, at-the-door, or Join Today and Attend for Free

Presentations

  • Career Options and Setting
    • What search marketing skills are in demand?
    • What is it like to work in-house or at an agency?
  • Training and Advancement
    • What kind of training should you seek?
    • What are recommended certifications and are they worth it?
    • What level and years experience are marketable?
    • What kind of advancement opportunities can you expect?
  • Looking for a Job, Networking and Personal Branding
    • How should you use LinkedIn and social media for job hunting?
    • How important is my LinkedIn profile and other social media profiles?
    • Are resumes still a requirement to get a job?
    • How important is personal branding?
    • What is the importance of networking?

Thank You to Our Sponsors!

Please check-out our fabulous sponsors ConductorCelarity and Internet Exposure who help make these Search Snippets events possible.

 

at The Day Block Building
1103 Washington Ave S
Minneapolis, United States

Washington | Posted by admin

Fashionably Business: Marketing Strategies

June 5th, 2013

Fashionably Business: Marketing Strategies
Event on 2013-06-29 00:00:00


Date: Saturday, June 29, 2013


Time: 12PM-3PM


 Location: Studio 202 (120 Q St NE Washington DC 20002)


Description: 

 Phase 1 – Branding
The first phase (branding) is spent answering the who, what, why of the brand, and really carving out what the collection looks, feels, and sounds like not just to you, but to your consumer. Answering question like, what’s hot now, what’s classic, what’s in, what’s out, and how those answers relate to the point of view or what a designer stands for or represents.

  • Branding Goal
  • Goal to define the brand
  • To find the right end user
  • Help the right end user find you

Phase 2 – Visual Acuity   The findings move us into Phase 2 (visual acuity). In phase 2 we look at how the visuals impact the words, or in most cases don't. What things make up a powerful visual presentation? What type of campaigns are emerging brands competing against? What is more important product or image?

  • Visual Acuity Goal
  • Make it easy for people to do business with you because they visually identify or understand the brand.

Phase 3 – Execution in Retail and Public Relations Phase 3 is the next step and it involves media management, product placement, retail referrals, social media, and public relations. To make the most of this service, you really have to understand what the goal is of PR, and it is not sales. Is it better to sell on your website or in big box retail? How do you approach a buyer? What are buyers looking for? How do they decide what to purchase? Is it important to have celebrity endorsements? How do I know where I need to sell my product? How do I price my collection?

  • Execution and seeding in Retail and Public Relations Goal
  • To increase sales
  • To build awareness
  • Possibly increase top and bottom


About the Instructor: 

Lee Ann Stevenson is currently the Director of Cult of Progression. Cult was founded with a simple belief; aspirational design and thoughtfulness breeds commercial advantage. Regardless of your goals whether sales, exposure, identity, or all three, Cult has a proven ability to build a brands competitive advantage in an increasingly crowded marketplace. We want our clients to be able to focus on their wheelhouse, which is impeccable and thoughtful design, while we focus on the experience that comes with owning their designs. In fact, it is the Customer Experience, not the product, that unlocks the door to sales longevity, memorable press, and brand loyalty.

 

ADVANCE REGISTRATION REQUIRED!

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Technical Workshop Policy:

 

Payment:  All participants must pre-register and pre pay for the class, no exceptions.  In order to receive the GWFCC member price, all members must be current on their dues and must present their membership number at the time of registration.  All information will be verified. Non-current members and nonmembers will pay the regular course fee. 

 

Missed Sessions: Students are advised not to miss any scheduled sessions as there is a “no make-up class policy”. 

 

Arrival: Students are advised to arrive prior to the start of each session so that they may set up their learning stations. 

 

Refunds:  The workshop will be fully refundable up to 10 days before the first session. Cancellations prior to the day before the workshop starts are entitled to a 50% refund.  There are absolutely no refunds on or after the first class session.  DCFF reserves the right to cancel and/or reschedule the class of minimum numbers are not met. DCFF will either issue full refunds or apply fees paid to the next scheduled class.

 

About Fashionably Business

 

 Fashionably Business is a dynamic program that aims to provide multiple levels of support for existing and emerging fashion businesses.  From  January 2013 – August 2013, fashion entrepreneurs will have access to a variety of FREE workshops, business checkups and one-on-one technical assistance to help grow, nurture and strengthen their businesses.

 

Questions email info@dcfashionincubator.org.  

  

*This program is made possible by a generous Neighborhood Investment Fund grant provided by the Department Housing and Community Development (DHCD)*

at Studio 202
120 Q St NE
Washington, United States

Washington | Posted by admin
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