Posts Tagged ‘second’

The Farm At Kelly Miller: Second Community Meeting

September 19th, 2016

The Farm At Kelly Miller: Second Community Meeting
Event on 2016-09-27 18:00:00
WHAT: The Farm at Kelly Miller: Second Community Meeting  WHEN: Tuesday, September 27th from 6-8pm WHERE: Kelly Miller Middle School || 301 49th Street NE, Washington, DC 20019 DESCRIPTION: Dreaming Out Loud, Inc. (DOL) is proposing a new urban farm project in Ward 7! DOL is working with the Department of Parks and Recreation, nonprofit partners, and community-based organizations to create good jobs by developing an urban farm to support a stronger community, promote healthy food, provide job training, youth development, S.T.E.A.M. (science, technology, engineering, art, and math) education for Kelly Miller School students and beyond!  Join us for our second community meeting, where project partners will provide additional information in responses to community member feedback and questions and where partners and community members will dive deeper into the goals and priorities for the farm's activities and programs. The Farm at Kelly Miller Community Meetings gather community members and stakeholders for ongoing opportunities to ask questions, share ideas for programs and partnerships, and participate in the planning and development of The Farm so that it best serves our community. Points of contact Chris Bradshaw, chris@dreamingoutloud.org  Josh Singer, joshua.singer@dc.gov

at Kelly Miller Middle School
309 49th Street SE
Washington, United States

Washington | Posted by Fabrice Dollmach

30 Or 60 Second Radio Commercials – Radio Advertising Tips

June 21st, 2016

30 Or 60 Second Radio Commercials – Radio Advertising Tips
by Dan O’Day

As a radio advertising expert, often I’m asked, “Which is the better length for a radio commercial — 30 seconds or 60 seconds?”

To answer that question, let’s first look at the Revolution From 30-second radio commercials to 60-second radio commercials.

Until the late 20th Century, U.S. radio stations sold both :30s and :60s. A 60-second spot cost twice as much (or almost twice as much) as a :30.

Cost-conscious advertisers typically sought to maximize the number of times their commercials would air by buying :30s.

And there was a time when that made sense ? especially when there were far fewer commercial messages being broadcast and if your business was the only one in its category advertising on the radio.

This remains true today in emerging markets in countries where until recently there were no radio commercials. Often the governments of such countries limit the amount of commercials per hour, which automatically makes the ones that do air stand out.

If you sell water in the middle of a great desert and yours is the only water within 300 miles, you can simply erect a huge sign that says “Water!” and you’ll be advertising both effectively and wisely.

But if you’re selling mineral water out of a shop in a big city, with lots of competition,  probably you need to make more of an effort to tell your sales story.

If yours is the only restaurant advertising on the radio, you might well be able to profit from 10-second blurbs that proclaim, “The best Chinese food in all of Luxemburg, at Wah Lee’s Original Chinese Restaurant on Val Fleuri, across from the Post Office!”

In mature commercial radio markets, however, there is no novelty factor inherent in simply advertising on the radio. And most advertisers don’t have the luxury of being the only one in their category to run radio commercials.

The gradual shift in large and medium U.S. markets to a predominance of 60-second spots came about as the result of a startling research discovery…by radio stations, not by advertisers.

Which do you suppose most listeners find more objectionable?

A)  A 3-minute commercial break that consists of six 30-second spots?

B)  A 4-minute commercial break that consists of four 60-second spots?

Answer:

A): What we discovered was that listeners perceive the number of commercial interruptions…not the number of minutes devoted to commercials.

When I started in radio, most U.S. stations limited the number of minutes in a commercial break. Today most stations limit the number of commercials in any given break. That’s because each time a new commercial begins, the average listener perceives it as yet another interruption.

That’s why most large and medium market stations now charge the same (or almost the same) for a :30 as for a :60 ? because they’re not selling varying blocks of time, they’re selling “units” ? i.e., interruptions to the programming.

Although the original intent was to protect the station’s programming, it has had the added benefit of giving advertisers a better opportunity to maximize the impact of their sales messages.

Because that, ultimately, is what the advertiser should be trying to achieve: not “number of times aired,” not “cost per point,” not even “recall” ? but IMPACT.

With 60 seconds instead of 30, you can:

* Take the time to engage the targeted consumer in a conversation.

* “Pace & lead” ? begin by matching and reflecting the targeted consumers’ own experiences and then lead them to your sales message in a natural fashion.

* Take more time to show targeted consumers how your product or service can make their lives better.

* Take more time to explain what differentiates your product/service from that offered by your competitors.

* Give the announcer more time to speak at a slower, more conversational, more understandable, and more relatable pace than you hear in most radio commercials.

And if your commercial utilizes entertainment as a tactical tool for delivering the sales message, you have more time to weave the sales message into the entertainment…so that the listener cannot be entertained without simultaneously receiving the sales message.

(Sadly, this is not how most “entertaining” commercials are done. Most of them try to make you laugh for 50 seconds and then, at the end, throw a 10-second sales pitch at you.)

Dan O’Day is internationally known as “the radio advertising guru.” O’Day has helped radio stations, ad agencies and business owners/entrepreneurs in 36 different countries create advertising that produces money-making results. His blog, “Dan O’Day Talks About Radio,” offers a wealth of fresh information each day at http://danoday.com/blog. The ultimate seminar or class in how to write radio commercials is O’Day’s HOW TO CREATE MAXIMUM IMPACT RADIO ADVERTISING: http://danoday.com/maximum-impact-radio-advertising

Free radio newsletters: http://danoday.com/free

copyright 2011 by

Radio | Posted by

Second Annual Hash Bash After Crash

March 10th, 2016

Second Annual Hash Bash After Crash
Event on 2016-04-02 20:00:00
Magical Mitten Productions and Arbor Side gift ideas: Second yearly Hash Bash After Crash After a very good time invested celebrating the natural herb we understand and love, fall to Ann Arbor's Club Above to continue the enjoyment through the night long. MMP strives generate a whole new and exciting event environment that gives great music, breathtaking artwork and neighborhood vendors to help foster an optimistic and available community. Constantly arrive here early. I’ll be beginning the night time down with a Donation based Yoga session from 8-8:45 utilizing the extremely skilled Holly Linton —————————————————————- Musical Performances by: r1x0 9 – 10 https://soundcloud.com/chrisstewart Area Bass Labden 10 – 11 https://soundcloud.com/labden Bass and Beats / Experimental Electronica Ascentinet 11 -12 https://soundcloud.com/ascentientmusic Ascentient = Real Time Fingerdrum Visionary Weirdbass. They have done on festival lineups with EOTO, Govinda, Stratosphere, The Floozies, Porter Robinson, The person Experience and a whole lot more.Fusing Consciousness based EDM with Live synth electric guitar, Live electronic drumming performed over-all initial manufacturing visionary edm. Tek-Mazter 12 – 1 https://soundcloud.com/tek-mazter Tek-Mazter is within the web game the love of music which means procedure of producing it for almost any other people's ears to relish. He never sticks to doing or creating just one design, their mixes and songs include anything through the heaviest Riddim Dubstep to Chill Trap. Within the quick work he has carried out alongside DJ Starscream (Slipknot's DJ), is local support for reality, Eptic and AB The Thief, established for Timeflies & Walk from the world, DJ'd for D12's Bizarre and contains now played some famous venues including the Detroit Masonic Temple, St. Andrews Hall, Elektricity Nightclub and also the Functions Nightclub. Toadface 1- 2 https://soundcloud.com/toadface 2015 was a big 12 months for Toadface. On the very first 12 months of journey with Yheti, he performed in Ca, ny, Oregon, Washington, Ohio, Tennessee, Atlanta, Minnesota, Arizona, and so many more. He began making dubstep last year and from there evolved into a whole noise and type of their own. With swampy bass lines and back ground mystical soundscapes, a Toadface prepared is a journey that most bass songs fans will enjoy. —————————————————————- neighbor hood suppliers: Solis Hoods Nocturnal Sunflower Hoops, Efficiency and Instruction Phiber Printing MI kulture Live Art TBA

at The Heidelberg Club Above
215 N Main Street
Ann Arbor, United States Of America

Washington | Posted by Fabrice Dollmach

30 Or 60 2nd Radio Commercials – Radio Advertising Tips

April 12th, 2015

30 Or 60 Second Radio Commercials – Radio Advertising Guidelines
by Dan O’Day

As a radio marketing specialist, frequently I’m expected, “Which is the greater size for a radio business — 30 moments or 60 moments?”

To answer that concern, let us very first consider the Revolution From 30-second radio commercials to 60-second radio commercials.

Until the late 20th Century, U.S. radio channels offered both :30s and :60s. A 60-second spot price two times as much (or very nearly doubly much) as a :30.

Cost-conscious advertisers typically desired to increase the amount of times their commercials would air by buying :30s.

And there was clearly a period when that made sense ? especially when there were far less commercial communications being broadcast of course your company had been the only one in its category marketing regarding radio.

This remains real today in emerging markets in countries in which until recently there have been no radio commercials. The governments of such countries limit the total amount of commercials each hour, which immediately makes those who do air be noticed.

If you offer water in a fantastic desert and yours may be the only water within 300 miles, it is possible to simply erect a large indication that says “Water!” and you’ll be advertising both effectively and sensibly.

But if you are selling mineral water out of a store in a huge town, with a lot of competition,  most likely you need to make more of an endeavor to share with your sales tale.

If yours is the only restaurant marketing regarding radio, you could very well be able to profit from 10-second blurbs that proclaim, “The best Chinese meals in all of Luxemburg, at Wah Lee’s Original Chinese Restaurant on Val Fleuri, across from postoffice!”

In mature commercial radio areas, but there’s absolutely no novelty factor inherent in just marketing on radio. And a lot of advertisers don’t have the luxury of being alone inside their category to perform radio commercials.

The gradual change in large and moderate U.S. markets to a predominance of 60-second spots came about because of a startling research discovery…by radio stations, not by advertisers.

Which would you assume many audience find more objectionable?

A)  A 3-minute commercial break that is comprised of six 30-second spots?

B)  A 4-minute commercial break that comprises of four 60-second spots?

Answer:

A): What we discovered was that audience perceive the number of commercial interruptions…not how many minutes specialized in commercials.

When I started in radio, most U.S. stations restricted the number of mins in a commercial break. Today many channels limit the number of commercials in any offered break. That’s because each time a brand new commercial starts, the typical listener perceives it up to now another disruption.

That’s why most large and moderate market stations now charge similar (or nearly exactly the same) for a :30 for a :60 ? because they’re perhaps not attempting to sell varying obstructs of time, they’re offering “units” ? in other words., interruptions on development.

Even though original intent was to protect the station’s development, it has had the added good thing about providing advertisers an improved opportunity to maximize the impact of the sales communications.

Because that, finally, is what the advertiser should really be trying to attain: perhaps not “number of times aired,” maybe not “cost per point,” not really “recall” ? but IMPACT.

With 60 moments as opposed to 30, it is possible to:

* Take the time to engage the targeted consumer in a conversation.

* “Pace & lead” ? start with matching and showing the targeted consumers’ own experiences then make them your product sales message in a natural fashion.

* simply take longer showing targeted customers exactly how your product or service could make their lives better.

* simply take more time to explain exactly what differentiates your product/service from that provided by the competition.

* Give the announcer more time to speak at a slower, more conversational, more understandable, and much more relatable speed than you hear in many radio commercials.

And when your commercial uses entertainment as a tactical tool for delivering the product sales message, you have longer to weave the sales message to the entertainment…so your listener can not be amused without at the same time getting the product sales message.

(Unfortunately, this is simply not exactly how many “entertaining” commercials are done. Most of them make an effort to allow you to be laugh for 50 moments and then, by the end, throw a 10-second sales hype at you.)

Dan O’Day is internationally known as “the radio marketing guru.” O’Day has helped radio channels, advertising agencies and company owners/entrepreneurs in 36 different countries create advertising that creates money-making outcomes. His blog, “Dan O’Day covers Radio,” provides a wealth of fresh information each day at http://danoday.com/blog. The ultimate seminar or class in just how to compose radio commercials is O’Day’s JUST HOW TO CREATE OPTIMUM IMPACT RADIO ADVERTISING: http://danoday.com/maximum-impact-radio-advertising

Free radio newsletters: http://danoday.com/free

copyright 2011 by

Radio | Posted by admin

Second Inaugural Address Panel

February 17th, 2015

Second Inaugural Address Panel
Occasion on 2015-03-04 19:30:00

Civil War to Civil Rights: The Last Great Speeches of Abraham Lincoln and Martin Luther King, Jr.
Wednesday, March 4, 2015, at 7:30 p.m.

This free occasion will take destination on Washington National Cathedral (3101 Wisconsin Avenue NW, Washington, DC 20016).

On the 150th Anniversary of Lincoln’s 2nd Inaugural Address, join Ford’s Theatre and Washington nationwide Cathedral for a free of charge panel conversation, moderated by MSNBC’s Chris Matthews, targeting Lincoln’s Second Inaugural Address and Martin Luther King, Jr.’s “I’ve visited the Mountaintop” speech. This free event explores how the powerful terms of these men’s last great speeches recognized the polarizing divisions of our country and needed a unified American identification.

Ford’s Theatre people and groups of 15 or maybe more may reserve advance tickets beginning January 21, 2015. Users should call the Membership Hotline at (202) 434-9545. Groups should phone (202) 638-2367.

Panelists include:

at Ford’s Theatre
511 10th Street, NW
Washington, United States

Washington | Posted by admin

Hoya Announces Second Quarter Financial Results – Yahoo Finance

November 4th, 2014

During the quarter, revenues totaled 121,242 million yen, increasing by 18.6% from the same period the previous year. Pre-tax profit for the quarter was 34,256 million yen, while profit for this quarter was 27,323 million yen, both of which marked gains of 114.5% and 113.9%, respectively. Profit attributable to owners of the company stood at 27,150 million yen, an increase of 113.3% compared to the same quarter in the previous year. During the quarter, sales of products for smartphones and tablet PCs as well as sales of glass disks for HDDs performed well in the Information Technology segment, but sales of digital camera related products continued to perform weakly. Meanwhile in the Life Care segment, we significantly increased sales in the eyeglass lens business in overseas markets and through inclusion of Seiko Optical Products, a sales company of SEIKO eye wear, as a consolidated subsidiary. The retail contact lens business in Japan experienced last-minute demand up until March and a downward reversal beginning in April due to the April 1 hike in the consumption tax rate, thus resulting a year-on-year drop in earnings. The endoscope business performed robustly primarily in Asia. For the six months ended September 30, 2014, revenues totaled 234,314 million yen, and pre-tax profit was 56,700 million yen, both of which increased 15.6% and 57.1% respectively. Profit for the term increased 80.4% to 45,285 million yen, and profit attributable to owners of the company was up 79.6% to 44,948 million yen compared to the same quarter in the previous year. “The profit for this quarter exceeded our expectation due primarily to solid result of the Information Technology segment, said Hiroshi Suzuki, chief executive officer of HOYA. We see that this trend will persist for a while. This quarter our measures of swift restructuring in the Information Technology segment bore fruit, commented Eiichiro Ikeda, chief operating officer, Information Technology. We will drive growth in areas where there are opportunities amid overall shrinking markets. HOYA also announced the interim dividends of 30 yen per share of common stock.
For the original version including any supplementary images or video, visit http://finance.yahoo.com/news/hoya-announces-second-quarter-financial-101300599.html

The post Hoya Announces Second Quarter Financial Results – Yahoo Finance appeared first on Super Telephoto Lens.

Super Telephoto Lens

Feeds | Posted by admin

Second Honor Flight to Washington D.C..mpg

August 29th, 2014

Second Honor Flight off to Washington D.C..

Washington | Posted by admin

Seven Second Delay – Live @ The UCB Theater – 11/30/11

May 11th, 2014

Check out these Music Radio images:

Seven Second Delay – Live @ The UCB Theater – 11/30/11
Music Radio
Image by jvdalton
Karlie Bruce on Seven Second Delay – 11/30/11 – UCB Theater

John Hirst and friends
Music Radio
Image by S Martin
John’s friends didn’t know much about radio.

Radio | Posted by admin

Seven Second Delay – Live @ The UCB Theater – 1/12/11

May 3rd, 2014

Some cool Music Radio images:

Seven Second Delay – Live @ The UCB Theater – 1/12/11
Music Radio
Image by jvdalton
Ghengis Barbie on Seven Second Delay – 1/12/11 – UCB Theater

Seven Second Delay – Live @ The UCB Theater 5/2/12
Music Radio
Image by jvdalton
Seven Second Delay – 5/2/18 – UCB Theater 7sd-5846

DSC_4737
Music Radio
Image by gr0don

Radio | Posted by admin

60 Second Illustrator Tutorial : Make a Clipping Mask -HD-

March 21st, 2014

In this 60 second tutorial, you will learn how to quickly make a clipping mask in Illustrator. Be sure to SUBSCRIBE because there will be a new tutorial ever…



ClipArt Video

Feeds | Posted by admin
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